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We went with the full blown package as a Designated Buying Center.  We get all of the 'in-market buyers' no matter what they are looking for.  It has worked in our favor so far.  We have been on it for about 5 weeks and we have sold 3 out of 60 leads that have come in and we have acquired 4 vehicles outright that we sold right away.  It is challenging getting through them as we are getting people that are wanting off the wall vehicles like new Proches, Audis, Acuras, VW when we are a Honda dealer, but I think we are doing alright closing at 5% 5 weeks into it.  Time will tell.  At $3600 per month, we have to stay on top of it.