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Update: 2 months into TIM.As a lead gen from the dealer website - not seeing any advantage over BlackBook or any other form of online trade tool. I even went all out with HomePage graphic, VDP Button/image, Landing Page with additional Video Get Your Instant Trade-in OfferThe low ball values being placed on the customer trades has been the issue. The values in our area are typically very low. So not only does this hinder the customers perception once they have converted as a lead but when trying to use it as a tool on the showroom floor becomes a challenge and a hard sale to the sales team/managers.We have another month to do on it. I feel as if we have given it a 70-80% effort (100% online) but have not truly adapted it into the floor process.I'll give another update soon.
Update: 2 months into TIM.
As a lead gen from the dealer website - not seeing any advantage over BlackBook or any other form of online trade tool. I even went all out with HomePage graphic, VDP Button/image, Landing Page with additional Video Get Your Instant Trade-in Offer
The low ball values being placed on the customer trades has been the issue. The values in our area are typically very low. So not only does this hinder the customers perception once they have converted as a lead but when trying to use it as a tool on the showroom floor becomes a challenge and a hard sale to the sales team/managers.
We have another month to do on it. I feel as if we have given it a 70-80% effort (100% online) but have not truly adapted it into the floor process.
I'll give another update soon.
