We have been with Autotrader TIM for the last month or so. I am in need of some help. We went with the big kahuna package where we are the 'buying center' for our area. We get EVERY lead whether they are in the market for a Honda, Porsche, Mercedes, VW, etc. and we are a Honda single point store.
Right now our process is broke and need help. We are having the internet team follow up with these people and trying to get them to come in so we can have first shot at their vehicle. We get :
A.) a lot of resistance because we are a Honda dealer and not interested in our product.
B.) a lot of disappointed customers as they think their vehicle is worth more. We do say that we may be able to offer more, but will have to see it in person.
C.) Are you kidding me? I'm not in the market for a car. I just wanted to see what mine was worth.
D.) No response from the customer at all after emails and calls.
Obviously, we have had some success with the leads that are coming from our website like we did with Blackbook. But the others, not so much.
Do we count these 'In-market' leads that are coming into our CRM as true internet leads? If they are looking for something that we don't sell and won't set foot in the dealership, I don't think so. AT sold us this package as a way to acquire inventory and so far, we have gotten I think 3 or 4 vehicles and sold 3 from i-leads from our website.
What processes do you have in place to handle these leads for those using it?
Do you handle them differently than other leads? I am thinking the inventory manager handle them?
Any input would be great.
