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Quick update on my progress with AutoTrader TIM.


My MB dealer is doing very well with it. The sales and management team are loving it. They've baked it into their process on the floor for all trade appraisals.


Toyota dealer - well.... let's just say with ANYTHING, it's all in the people, process and accountability. When TIM is baked into the process and becomes "what you do" with each and every trade - it's a powerful tool. I can't understand why any dealer would not want a tool like this at their disposal.