Reply to thread

We are dumping it. We have been on for about 5 months and the program just isn't effective in my store. Just to be straight forward, it's not necessarily a problem with the program as much as it is with our staff and getting the team to utilize it again and again. Autotrader tried to provide support (we have a great rep) and offered up his time more than once to come into the dealership and get it going, but for us it was ineffective. I can see what this tool can do and it does have a ton of potential, but it requires a huge time investment.

 

The leads (other than those that originated on our site) were garabage. It sounded cool getting a chance to talk to people who were looking at new Chevys and Toyotas here at my Ford store, but those were not easy conversations to have with people. Let's just say that there are better ways I could invest my time. It puts you in front of a lot of in market shoppers, but so many aren't looking at something you have or even something you could get.

 

It's an expensive solution and I guess that if we can't adjust to life without it we will look into bringing it back.