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Im privvy to some unique Autotrader information... Nothing top secret, prob just info that goes under the radar. One of the most interesting was a study ATC did on the TIM product- how both the customers and dealerships utilized the program.One part of the study ATC followed customers who submitted their trade info, then shortly thereafter purchased a vehicle and used their trade-in as part of the deal. When interviewing the customer they asked "How useful was the trade information to help negotiate a better deal?"The results were astonishing... (Don't quote me on this being the exact percentage but I know it's close).Over 70% of the customers never had to take the quote out of their pocket because the dealership offered more money on the first desk. Like so many other incredibly useful technology tools to help dealerships... many aren't using this one to it's fullest potential either.
Im privvy to some unique Autotrader information... Nothing top secret, prob just info that goes under the radar. One of the most interesting was a study ATC did on the TIM product- how both the customers and dealerships utilized the program.
One part of the study ATC followed customers who submitted their trade info, then shortly thereafter purchased a vehicle and used their trade-in as part of the deal. When interviewing the customer they asked "How useful was the trade information to help negotiate a better deal?"
The results were astonishing... (Don't quote me on this being the exact percentage but I know it's close).
Over 70% of the customers never had to take the quote out of their pocket because the dealership offered more money on the first desk.
Like so many other incredibly useful technology tools to help dealerships... many aren't using this one to it's fullest potential either.
