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We just got on with TIM and are implementing it into our sales process.  The idea of bringing the sales manager or used manager into the process has helped. If its a customer who hasn't submitted anything online yet then we go through our trade in process with them when they come to our store. We've noticed it helps to include the customer in the process and not having them sit at a desk wondering what " their " doing with my car. Were still in the beginning stages with it right now, but I have noticed since AT has bought KBB that most of the prices TIM is sending out is in the ballpark with KBB, making KBB alot more realistic. But for me its all about process and if you use it right I can't see it hurting you. I'll give it a few months to see what is does.