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Well said....especially us GM dealers where everything goes at preferred price and our only tool left to increase front end gross is the trade in....if the TIM process is implemented properly you will increase your front end average per copy and it has also helped our look to book...the low TIM number brings the customer back down to earth, not that they are going to give their car away but it makes it a lot easier to present the dealerships # on the trade and justify it after a proper demo and a well done TIM...market reports are also a solid tool to use for acquiring a trade...transparency is more important than ever in this biz so being able to show proof reinforces everything your telling your customer...we are not in the verde days anymore