Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
Anyone have any updates around their dealers performance with TIM? I'm seeing what seems to be a slight increase in the dealers using TIM on the Maryland area. Of course this could be nothing more than my perception as I scour some of the local dealer websites. It's interesting to find dealers STILL using the TIM trade-in plug-in on their websites - after all the discussion around it. Obviously they don't not members of the DR Community :-(. Come to think of it, I was on a few dealer websites from one of the more known/progressive groups in the US and took notice they too were using TIM on their dealer websites. Not only was the placement of their many many TIM banners and icons really bad, but they had it opening in the same browser/tap session - completely taking the consumer away from their own dealer website and placing them on the AutoTrader TIM page - https://tradein.autotrader.comA dealer that I used to work and consult with, I too found them doing the same thing. I had to made a quick call with a few suggestions.Who's using the TIM on their dealer website with success? From what I can see, there have been no changes to the online tool. IMO - TIM is NOT a lead gen/conversion tool for your website - it's a SHOWROOM TOOL. I always recommend not having TIM on your website as it's NOT a lead gen. At the very least, provide the consumer the option to ether use TIM or another trade-in form (Like PureCars Trade-in or even BlackBook or the few others out there). I also recommend a short video on your first page explaining the process around TIM to the consumer.Again, any updates around their dealers performance with AutoTrader.com TIM?
Anyone have any updates around their dealers performance with TIM?
I'm seeing what seems to be a slight increase in the dealers using TIM on the Maryland area. Of course this could be nothing more than my perception as I scour some of the local dealer websites. It's interesting to find dealers STILL using the TIM trade-in plug-in on their websites - after all the discussion around it. Obviously they don't not members of the DR Community :-(.
Come to think of it, I was on a few dealer websites from one of the more known/progressive groups in the US and took notice they too were using TIM on their dealer websites. Not only was the placement of their many many TIM banners and icons really bad, but they had it opening in the same browser/tap session - completely taking the consumer away from their own dealer website and placing them on the AutoTrader TIM page - https://tradein.autotrader.com
A dealer that I used to work and consult with, I too found them doing the same thing. I had to made a quick call with a few suggestions.
Who's using the TIM on their dealer website with success? From what I can see, there have been no changes to the online tool. IMO - TIM is NOT a lead gen/conversion tool for your website - it's a SHOWROOM TOOL. I always recommend not having TIM on your website as it's NOT a lead gen. At the very least, provide the consumer the option to ether use TIM or another trade-in form (Like PureCars Trade-in or even BlackBook or the few others out there). I also recommend a short video on your first page explaining the process around TIM to the consumer.
Again, any updates around their dealers performance with AutoTrader.com TIM?
