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AutoTrader just released a case study which "details how an Oregon dealership uses the Trade-In Marketplace™ to enhance its trade-in process and acquire inventory."

"When Trade-In Marketplace came out, we were excited because it provided a valuation that we can validate – and especially because it's an instant cash offer and not just our opinion. An opinion is only worth what is behind it, and when it's backed by an actual cash offer, it's a much more powerful tool for us," added Bob Moore, general sales manager at Wilsonville Honda.

Here's the press release - Case Study: Honda Dealership Optimizes Operations with the Trade-In Marketplace

Here's how to get to the case study - Honda Dealership Optimizes Operations with Trade-In Tools