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I hear your pain...You may want to consider a tool that keeps you the dealer in control of the process and the number. We believe the best person to determine the value of a trade is the dealer. Not a someone the customer never meets. Remember this is a relationship business. One between you (Dealer) and the consumer. You take responsibility for whatever number comes out of those services whether you like it or not. Not only do you have to explain it, somehow, but at times you have to defend it. Again, your reputation is on the line not the wizard hiding behind the curtain.I am not going to write a commercial. However, NADA Used Car Guide has been developing a product to fix this problem and position dealers for the changing expectations of Gen-Y buyers. To set your mind at ease the cost is less than half of what TIM costs. The real value is the reduction in negotiations you will have and an enhanced customer experience. TIM sets you up to negotiate by hitting the customer with a very low number. Although some dealers like to be the "Hero" and counter the offer, Gen-Y won't give you the chance. They just walk away. In fact the average number of dealerships they visit is up from 1.9 in 2009 to 4.9 in 2014. They are having to go to more places to find a dealership they want to do business with. Keep in mind, Gen-Y will not conform to your way of selling, you have to conform to their way of buying. Old tricks are just that, old tricks. This generation is not going to stand for it and are actively searching alternatives, TrueCar is an example of that.So enough said, f you want to take back control of the appraisal process and be able to leverage a respected brand to validate "Your" number contact me and I'll be happy to share with you what we have learned about new buying expectations and how to meet them without negotiation your profits away.
I hear your pain...
You may want to consider a tool that keeps you the dealer in control of the process and the number. We believe the best person to determine the value of a trade is the dealer. Not a someone the customer never meets. Remember this is a relationship business. One between you (Dealer) and the consumer. You take responsibility for whatever number comes out of those services whether you like it or not. Not only do you have to explain it, somehow, but at times you have to defend it. Again, your reputation is on the line not the wizard hiding behind the curtain.
I am not going to write a commercial. However, NADA Used Car Guide has been developing a product to fix this problem and position dealers for the changing expectations of Gen-Y buyers. To set your mind at ease the cost is less than half of what TIM costs. The real value is the reduction in negotiations you will have and an enhanced customer experience. TIM sets you up to negotiate by hitting the customer with a very low number. Although some dealers like to be the "Hero" and counter the offer, Gen-Y won't give you the chance. They just walk away. In fact the average number of dealerships they visit is up from 1.9 in 2009 to 4.9 in 2014. They are having to go to more places to find a dealership they want to do business with. Keep in mind, Gen-Y will not conform to your way of selling, you have to conform to their way of buying. Old tricks are just that, old tricks. This generation is not going to stand for it and are actively searching alternatives, TrueCar is an example of that.
So enough said, f you want to take back control of the appraisal process and be able to leverage a respected brand to validate "Your" number contact me and I'll be happy to share with you what we have learned about new buying expectations and how to meet them without negotiation your profits away.
