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I have found it to be a GREAT product. We signed up as a buying center when it first came out in April and on average bring in about 3 vehicles per week. Last week for instance we bought 6 thru it. The real purpose of the Trade In Marketplace is to use it for retail closing and inventory management.  We have really embraced it and made it a crucial part of our processes which I think is the difference from it being the bomb or a bust for you. Every trade goes thru it. Reply time is crucial because you want to be the first to contact the person. Anybody thinking strictly "sales" from it is mistaken. We have it incorporated into our website and its iFramed it in so never does a shopper leave our site. We used to have KBB for our site and the problem there was we sometimes couldn't give then customer the price that our website generated. This way everything is transparent and our csi is perfect.