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My AutoTrader rep recently talked to me about this product.Besides driving some shared third party leads from AutoTrader.com, I fail to see how this is any better than a Blue Book or Black Book tool on your website - which costs way less.Furthermore, if the customer is looking for a trade-in value for their vehicle online at AutoTrader, what is the chance of me having a car they want to trade it for?Just seems overpriced with little added benefits.
My AutoTrader rep recently talked to me about this product.
Besides driving some shared third party leads from AutoTrader.com, I fail to see how this is any better than a Blue Book or Black Book tool on your website - which costs way less.
Furthermore, if the customer is looking for a trade-in value for their vehicle online at AutoTrader, what is the chance of me having a car they want to trade it for?
Just seems overpriced with little added benefits.
