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Rob, I'm familiar with your store being in Dallas. I have always had good results with AutoTrader. The ROI was always good with Cars because it is cheaper.The customer gets a lot more information on AutoTrader than Cars. The area on the SRP is larger. I looked at a couple of vehicles that you had on AutoTrader. One was a used Town and Country Touring. There was a cheaper LX above you. Your description is: Shopping should be FUN and at IPAC it is. You are considering making a big purchase and we understand and want to make the process as smooth as possible. We are here to provide all the information you may need to make the best purchase for you and... I would suggest that more people will click on this if it sell the car instead of the dealership.With the cheaper vehicle above you, the first few lines should state the features that separate it from the LX: Beautiful leather Interior, power passenger doors, stow & go etc.The same is true with new vehicles. You don't have any descriptions on them. Seeing how your vehicles are well priced, I believe that if you add descriptions, you will see better results.
Rob, I'm familiar with your store being in Dallas. I have always had good results with AutoTrader. The ROI was always good with Cars because it is cheaper.
The customer gets a lot more information on AutoTrader than Cars. The area on the SRP is larger. I looked at a couple of vehicles that you had on AutoTrader. One was a used Town and Country Touring. There was a cheaper LX above you. Your description is: Shopping should be FUN and at IPAC it is. You are considering making a big purchase and we understand and want to make the process as smooth as possible. We are here to provide all the information you may need to make the best purchase for you and... I would suggest that more people will click on this if it sell the car instead of the dealership.
With the cheaper vehicle above you, the first few lines should state the features that separate it from the LX: Beautiful leather Interior, power passenger doors, stow & go etc.
The same is true with new vehicles. You don't have any descriptions on them. Seeing how your vehicles are well priced, I believe that if you add descriptions, you will see better results.
