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Unless it has changed, SRP's are always higher on Cars.com reporting because they report every time you come up in a search, even if you are on page 10 and the customer doesn't get that far. ATC only reports an SRP if the customer gets to the page your vehicle is listed on. I'm not sure of your market, but a lot could depend on your program and the program your competitors are on. If you are aggressively priced, you may get great results from Cars.com. However, on ATC, you may be aggressively priced but could be buried behind Premium dealers. If this is the case, you may want to look at the potential ROI of bumping up to a Premium program to see if it's a good fit. Also, what about the non-trackable results? Do you have any type of exit survey..you never know, in your area ATC might blow away Cars.com with walk-ins.
Unless it has changed, SRP's are always higher on Cars.com reporting because they report every time you come up in a search, even if you are on page 10 and the customer doesn't get that far. ATC only reports an SRP if the customer gets to the page your vehicle is listed on. I'm not sure of your market, but a lot could depend on your program and the program your competitors are on. If you are aggressively priced, you may get great results from Cars.com. However, on ATC, you may be aggressively priced but could be buried behind Premium dealers. If this is the case, you may want to look at the potential ROI of bumping up to a Premium program to see if it's a good fit.
Also, what about the non-trackable results? Do you have any type of exit survey..you never know, in your area ATC might blow away Cars.com with walk-ins.
