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[FONT=Verdana, Helvetica, sans-serif]About 4 months ago, I was told about a difference of how ATC and cars.com calculates an SRP from our reps... Say you are searching and pull up an SRP, then click on a details page, and then click back to the SRP, cars.com will count this as 2 SRP's, where ATC counts this as 1 SRP because the consumer simply went back to the last page. That might be 1 reason why there is a distinct difference in SRP counts. We are actually in the same boat in that our cost per vdp is 3 times less for cars.com, but we also pay 3 times less than ATC... We get more results as a whole with ATC though between the walk in traffic, the referral traffic to our dealer site, and phone ups.[/FONT]
[FONT=Verdana, Helvetica, sans-serif]About 4 months ago, I was told about a difference of how ATC and cars.com calculates an SRP from our reps... Say you are searching and pull up an SRP, then click on a details page, and then click back to the SRP, cars.com will count this as 2 SRP's, where ATC counts this as 1 SRP because the consumer simply went back to the last page. That might be 1 reason why there is a distinct difference in SRP counts. We are actually in the same boat in that our cost per vdp is 3 times less for cars.com, but we also pay 3 times less than ATC... We get more results as a whole with ATC though between the walk in traffic, the referral traffic to our dealer site, and phone ups.
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