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This is tough for me to make sense of. Even if we ignore SRP's to focus on VDP's, Cars.com is currently outperforming AT by 4x. Going to Premium on Autotrader would increase my cost significantly — double? I'm not sure. But it would have to perform 8 times better than Cars.com currently does for it to be a similar value. I'm not at all confident that would be the case.

[QUOTE="Rob, post: 20495, member: 3319"] This is tough for me to make sense of. Even if we ignore SRP's to focus on VDP's, Cars.com is currently outperforming AT by 4x. Going to Premium on Autotrader would increase my cost significantly — double? I'm not sure. But it would have to perform 8 times better than Cars.com currently does for it to be a similar value. I'm not at all confident that would be the case. [/QUOTE]

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