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We have the same problem w/ AT, & when we tell them that we don't sell many leads from them in comparison to Cars.com, of course they say "look at how many people clicked on your map & directions" as if they are driving a ton of people to our website that we cannot track.  We now have a new website provider that gives us Google Analytics & now we can track who's driving traffic to our website & I can tell you that our free Craigslist posting's drive 10 x's the traffic to our site vs AT.  We recently told AT that we were considering drastically reducing our plan or canceling all together & they asked if they could hire a 3rd party company to call all of our sold customers from the past 3 months to source them.  The 3rd party sent me the actual recorded calls & it doesn't look good for AT.  Most of the customers that said they were on Autotrader said they got to our website a different way & that it was our website that influenced their purchasing decision.  I believe once we cancle w/ them, we won't look back.  I will also say to be fair, in our market we are a very reputable dealer & we have a lot of referrals so, a lot of our customers are looking for us.