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On the manufacturers sites, they are not looking a specific vehicles but on AutoTrader, Cars.com and individual websites, they are.SRPs tell you if your vehicles are desirable. I'm unique in being part of the decision process. Most Internet Directors have to work with what they get. Obviously, having desirable vehicles is important but until they click on one of your cars, you have accomplished: Nada, Zero, Zip. VDPs sell cars and justify your expenditure.Is it just market area? Why have I always sold cars through AutoTrader and Cars.com with a great ROI? I'm in a new market and with a different franchise. We will see.
On the manufacturers sites, they are not looking a specific vehicles but on AutoTrader, Cars.com and individual websites, they are.
SRPs tell you if your vehicles are desirable. I'm unique in being part of the decision process. Most Internet Directors have to work with what they get. Obviously, having desirable vehicles is important but until they click on one of your cars, you have accomplished: Nada, Zero, Zip. VDPs sell cars and justify your expenditure.
Is it just market area? Why have I always sold cars through AutoTrader and Cars.com with a great ROI? I'm in a new market and with a different franchise. We will see.
