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Thanks Jeff. Yesterday was my first day. I haven't been able to address all the issues or identify all the problems. I have more than marketing issues to address. My job isn't just to ramp up the internet department but used cars, also.I can't tell you how pleased I am with the staff of these two stores. The GM is a prince. He told me, "just tell me what you need, I just want to win". The facilities are remarkable (we have a putting green in the customer waiting area ...anybody jealous? ). One store uses eCarlist and the other is in the middle of being converted to vAuto. I can't touch the descriptions on that store until the install is complete. I have started working on the descriptions on the other. We have an ancient ILM but we are getting DealerSocket in February. They are running about 7 to 10 days to market. A forth of the cars are without pictures and they set the prices with a dart board. If it was a well oiled machine, they wouldn't have hired me.I have learned that there is a huge difference in the cost of AutoTrader and Cars from Texas to Arizona.
Thanks Jeff. Yesterday was my first day. I haven't been able to address all the issues or identify all the problems. I have more than marketing issues to address. My job isn't just to ramp up the internet department but used cars, also.
I can't tell you how pleased I am with the staff of these two stores. The GM is a prince. He told me, "just tell me what you need, I just want to win". The facilities are remarkable (we have a putting green in the customer waiting area ...anybody jealous? ). One store uses eCarlist and the other is in the middle of being converted to vAuto. I can't touch the descriptions on that store until the install is complete. I have started working on the descriptions on the other. We have an ancient ILM but we are getting DealerSocket in February. They are running about 7 to 10 days to market. A forth of the cars are without pictures and they set the prices with a dart board. If it was a well oiled machine, they wouldn't have hired me.
I have learned that there is a huge difference in the cost of AutoTrader and Cars from Texas to Arizona.