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Joe -Appreciate the comments and couldn’t agree with you more on the importance and value of our sales team. But I’ll disagree with you on your statements about failure to improve our platform. Consumer behavior has changed dramatically in the past few years, and I think we’ve innovated extremely well to address these important shifts in consumer behavior. For instance we seen users shift away from email as a primary method for of lead generation, opting to remain anonymous in their shopping activities. In the past two years, not only have we modified the more details pages, but we flipped to a guided navigation that allows users to redefine the search within the actual results. We embraced the advent of chat as another conversion tool for our clients and launched dealer reviews to help consumer get insights into the sales and service operations to help decide where to buy. Perhaps most importantly, from our consumer research we started launching mobile properties on virtually every platform including most recently the ipad, all which are designed to help enable shoppers to take confidence with them into the stores. And important to note, the conversion path on our mobile properties all have unique SRP to VDP conversions which we individually monitor and manage for improvements (Mobile now accounting for over 20% of our total site traffic and one of the ways we tend to outperform on conversion and volume of VDPs in my opinion.) Lastly, while we don’t publicize these tests for obvious reasons, we are currently running A/B versions of our more details (VDP) on the main site. Expert further innovation there as well. As always, happy to hear suggestions or questions directly…..I can be reached directly at alex@cars.com.
Joe -
Appreciate the comments and couldn’t agree with you more on the importance and value of our sales team. But I’ll disagree with you on your statements about failure to improve our platform. Consumer behavior has changed dramatically in the past few years, and I think we’ve innovated extremely well to address these important shifts in consumer behavior. For instance we seen users shift away from email as a primary method for of lead generation, opting to remain anonymous in their shopping activities. In the past two years, not only have we modified the more details pages, but we flipped to a guided navigation that allows users to redefine the search within the actual results. We embraced the advent of chat as another conversion tool for our clients and launched dealer reviews to help consumer get insights into the sales and service operations to help decide where to buy. Perhaps most importantly, from our consumer research we started launching mobile properties on virtually every platform including most recently the ipad, all which are designed to help enable shoppers to take confidence with them into the stores. And important to note, the conversion path on our mobile properties all have unique SRP to VDP conversions which we individually monitor and manage for improvements (Mobile now accounting for over 20% of our total site traffic and one of the ways we tend to outperform on conversion and volume of VDPs in my opinion.) Lastly, while we don’t publicize these tests for obvious reasons, we are currently running A/B versions of our more details (VDP) on the main site. Expert further innovation there as well. As always, happy to hear suggestions or questions directly…..I can be reached directly at alex@cars.com.
