Alex,
First, may I offer up a soft under hand pitch and say that I'm glad you've replied. TY. Now let's get to the meat and sell some cars!!
Split testing & optimization is nearly invisible and because of this, we can't see your efforts. It would be good business that you find a way to communicate updates and feedback to your subscribers. May I suggest that you pick someone on your side to become the "Matt Cutts Guy" and become the point man for you. If you educate and influence your power subscribers, their opinions can move an industry.
That being said... You write:
My lead data telling me otherwise.
My platform has had no major changes over the last 4 years and yet my total lead count is up YoY. If I dig in and isolate a single form and look at it YoY, I can see some forms that are off & others that are unchanged (none are up). So, the results are off Year over Year but the new forms I've added net me big increase in email based leads.
You educate your dealers to make efforts to create more leads. We take more pictures, write custom descriptions, and we signed up for that #~$!*( stitch video tool. WHAT ARE YOU DOING FOR US? Speaking from the subscribers point of view, I sincerely have yet to see any proof that you've made any effort to really CHALLENGE your layout.
Challenge is a strong word. I'll get specific.
Where is the new SRP? Where is the new High Def images (it's not 2004 any more!)?
Off the top of my pointy head, How about:
- a "Request more pictures" button, or
- "What's your a tradein?" button, or
- "request sale price" button, or
- "email you when this price drops" button,
- or "Check Availability" button, or...
What of your on page phone optimization work? I see nothing here.
I see you've made a tool to refine searches, but, that dosent address creating more leads. I want Cars and AT management to work YOUR platform as we work your platform.
HTH!
