Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
Alex,Is the dog wagging the tail, or the tail wagging the dog?I am on the outside looking in, but I cannot recall any significant changes to the VDP over time. Regardless whether I see any or not, I would like to make light to one other issue to factor in. My small pool of data shows that the car dealer used car buying cycle has a sweet spot around the 28 to 40 month mark. So, you must ask yourselves how many cycles your Cars.com shoppers have been thru with you!! 1,2, 3 car purchases?? IMO, you must consider the repeat visitors "blind eye" to buttons and features (and advertisments) that do not help them with their shopping task.All I am trying to say is that the few shoppers that did use your forms in the past would be LESS LIKELY to use them again if the shoppers found little gain from using these forms. Ergo, your comment above where you're noticing a new trend of shoppers that are less likely to submit a lead.
Alex,
Is the dog wagging the tail, or the tail wagging the dog?
I am on the outside looking in, but I cannot recall any significant changes to the VDP over time. Regardless whether I see any or not, I would like to make light to one other issue to factor in.
My small pool of data shows that the car dealer used car buying cycle has a sweet spot around the 28 to 40 month mark. So, you must ask yourselves how many cycles your Cars.com shoppers have been thru with you!! 1,2, 3 car purchases?? IMO, you must consider the repeat visitors "blind eye" to buttons and features (and advertisments) that do not help them with their shopping task.
All I am trying to say is that the few shoppers that did use your forms in the past would be LESS LIKELY to use them again if the shoppers found little gain from using these forms. Ergo, your comment above where you're noticing a new trend of shoppers that are less likely to submit a lead.
