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Alex,Sorry, I'm on a roll!!When it comes time to review page optimization and split testing and you want to challenge your team on it's past work (and the resources they've been given) I very highly reccomend the consultant work of John Ross, CEO of Shopper Sciences. Found him in a Google ThinkAuto conference video. His insights have profoundly changed my digital marketing mission and message for 2012.Here is the ThinkAuto presentation.[media=youtube]cGmXEYy6WM8[/media]It's a 3hr video. Guy Kawasaki is a treat, but John Ross is at 1:06:00.IMO, John Ross's data and insight has no peer. The chart below is at 1:32:18.[ATTACH]469[/ATTACH]This chart is chuck full of rich insights into what really matters and what the internet's roll is to a car dealer and the car shopper.
Alex,
Sorry, I'm on a roll!!
When it comes time to review page optimization and split testing and you want to challenge your team on it's past work (and the resources they've been given) I very highly reccomend the consultant work of John Ross, CEO of Shopper Sciences. Found him in a Google ThinkAuto conference video. His insights have profoundly changed my digital marketing mission and message for 2012.
Here is the ThinkAuto presentation.
[media=youtube]cGmXEYy6WM8[/media]
It's a 3hr video. Guy Kawasaki is a treat, but John Ross is at 1:06:00.
IMO, John Ross's data and insight has no peer. The chart below is at 1:32:18.
[ATTACH]469[/ATTACH]
This chart is chuck full of rich insights into what really matters and what the internet's roll is to a car dealer and the car shopper.
