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Joe - ATC and cars.com constantly test market different looks, layouts and features in selected markets. These A/B tests aren't announced in part because those of us who inhabit these forums would take what's being tested and turn it into a litany of "Why are they doing that, here's what I would do" and also to keep competitors from erroneously saying "Look what cars.com or AT is going to do" when in fact they may not actually be going to do any such thing. If ATC tested a purple background, surely someone here would suggest it's in preparation for being sold to Cars.com. Do you announce to the other dealers in your market what you are testing on your site(s)?Have you not seen the bigger main photo on the redesigned AT VDP? The FrontLine New Car listings with a filmstrip of all same models in inventory in a much larger New car SRP? The Facebook, Twitter and Review site links on the VDP? The larger, cleaner, redesigned spotlights on the SRP? The prominent link to the dealer's website on the VDP? The second Skyscraper on the SRP (search Dodge in 30066)? Moving the email module to the more noticable left side of the VDP? Cross comparison of New models to the Used model on the SRP and VDP? All of these changes don't take place on a whim. They are the result of the same diligent market testing and analysis of comparative effectiveness results that you employ for your site.Give the guys and gals at AT and cars.com some credit. Despite nearly 10 years of their demise being predicted regularly every time another shiny new object comes out, they are both still going strong, adapting, innovating and growing. Just my .02 cents.
Joe - ATC and cars.com constantly test market different looks, layouts and features in selected markets. These A/B tests aren't announced in part because those of us who inhabit these forums would take what's being tested and turn it into a litany of "Why are they doing that, here's what I would do" and also to keep competitors from erroneously saying "Look what cars.com or AT is going to do" when in fact they may not actually be going to do any such thing. If ATC tested a purple background, surely someone here would suggest it's in preparation for being sold to Cars.com. Do you announce to the other dealers in your market what you are testing on your site(s)?
Have you not seen the bigger main photo on the redesigned AT VDP? The FrontLine New Car listings with a filmstrip of all same models in inventory in a much larger New car SRP? The Facebook, Twitter and Review site links on the VDP? The larger, cleaner, redesigned spotlights on the SRP? The prominent link to the dealer's website on the VDP? The second Skyscraper on the SRP (search Dodge in 30066)? Moving the email module to the more noticable left side of the VDP? Cross comparison of New models to the Used model on the SRP and VDP? All of these changes don't take place on a whim. They are the result of the same diligent market testing and analysis of comparative effectiveness results that you employ for your site.
Give the guys and gals at AT and cars.com some credit. Despite nearly 10 years of their demise being predicted regularly every time another shiny new object comes out, they are both still going strong, adapting, innovating and growing. Just my .02 cents.
