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EXAMPLE: eBay allows dealers to get in there and create/edit/improve/personalize each ad.

Have you ever thought to see what creative would happen if you gave a couple dozen power dealers a WYSIWYG Template editor to build their own presentation?

 

Think about it.... You would have created:

• the explosion of dealer content (video, pics, links, forms, coupons and on and on),
• the elimination of visual repetition (aka BULLET LIST BOREDOM),
• the additional commitment the dealer would need to make to your platform...

Sounds like Win-Win to me! What do you say DR community, would you hunker down and build a custom AT VDP template, then circle back and drop custom offers on the VDPs? (like a walk around video, or special coupon on an aged unit, or...)

Game. Set. Match.