Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
Our cost per opportunity (leads + calls) for 10 store group is $73 for ATC and $32 for Cars.com. We are in a Cars.com paper supported market. To me the VDP and SRP numbers are important but my logic is all things being equal I primarily care what's measurable on my side. The Showroom argument (...yeah but what about the 5 billion people that just walked in after seeing the car on ____) to me is not measurable 100% so therefore not a part of the conversion. Yes you can source and survey etc. But at what point does all of that just become "extra" effort spent on not converting The other thought that consumers will go on the dealer site the next morning (direct link, search etc.) and not as a referral from ____ to me is also not measurable.At the end of the day we all need to press these guys for better deals. Too many dealers paying too much out there! Don't allow them to toss fluff into a conversation that need to be about what did I pay and what did I get.
Our cost per opportunity (leads + calls) for 10 store group is $73 for ATC and $32 for Cars.com. We are in a Cars.com paper supported market. To me the VDP and SRP numbers are important but my logic is all things being equal I primarily care what's measurable on my side. The Showroom argument (...yeah but what about the 5 billion people that just walked in after seeing the car on ____) to me is not measurable 100% so therefore not a part of the conversion. Yes you can source and survey etc. But at what point does all of that just become "extra" effort spent on not converting The other thought that consumers will go on the dealer site the next morning (direct link, search etc.) and not as a referral from ____ to me is also not measurable.
At the end of the day we all need to press these guys for better deals. Too many dealers paying too much out there! Don't allow them to toss fluff into a conversation that need to be about what did I pay and what did I get.
