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Okay, so I'm looking at 60" TVs and go online to check out the makes/prices at Best Buy, HHGregg, SAMs. Narrow it down to those that interest me, then I.....what, do I email them? Heck no. What would I do that for? Especially not knowing how long it might take to get a response. And, just starting my shopping, and I sure don't want my email address in some big box store's CRM system. Do I call them? Probably not, unless I have some unanswered question, which is unlikely considering all of the specs, images and pricing info on the sites. Maybe I'll call to see if they have one, but probably not because I want to be able to compare whatever is there and maybe there is something that I will like better that's just not showing on their site. Oh, what to do? I know, I'll drive down to the store and "test drive" the TVs, see the picture quality, hear the sound quality. Once I'm there, there's no reason to tell them I was on their site because it's not pertient to the buying discussion (unless I see that their online prices are lower than their in-store prices, which would just tick me off).80% of shoppers just walk in without previous contact. To say they should not be considered when judging effectiveness and ROI is doing a disservice to the dealer who is looking for overall results when deciding to spend his money most effectively, not just what the Internet Manger is seeing.
Okay, so I'm looking at 60" TVs and go online to check out the makes/prices at Best Buy, HHGregg, SAMs. Narrow it down to those that interest me, then I.....what, do I email them? Heck no. What would I do that for? Especially not knowing how long it might take to get a response. And, just starting my shopping, and I sure don't want my email address in some big box store's CRM system. Do I call them? Probably not, unless I have some unanswered question, which is unlikely considering all of the specs, images and pricing info on the sites. Maybe I'll call to see if they have one, but probably not because I want to be able to compare whatever is there and maybe there is something that I will like better that's just not showing on their site. Oh, what to do? I know, I'll drive down to the store and "test drive" the TVs, see the picture quality, hear the sound quality. Once I'm there, there's no reason to tell them I was on their site because it's not pertient to the buying discussion (unless I see that their online prices are lower than their in-store prices, which would just tick me off).
80% of shoppers just walk in without previous contact. To say they should not be considered when judging effectiveness and ROI is doing a disservice to the dealer who is looking for overall results when deciding to spend his money most effectively, not just what the Internet Manger is seeing.
