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Although I understand where you are coming from this is what 3rd party vendors have been jamming down our throats for years. We are primarily talking about used car leads here too. If Best Buy, HHGregg, SAMs were selling "Used" $20,000 TVs you think they would get a few more calls before people just showed up? I do. The reason people think 80% of shoppers walk in without prior contact is they never had the proper controls in place to collect them pre-store visit. Once you do the number will plummet. My point is stop taking the bait and start reviewing what you can actually see. Then you will get better pricing. If you buy into all the fluff then you start paying for it!
Although I understand where you are coming from this is what 3rd party vendors have been jamming down our throats for years. We are primarily talking about used car leads here too. If Best Buy, HHGregg, SAMs were selling "Used" $20,000 TVs you think they would get a few more calls before people just showed up? I do. The reason people think 80% of shoppers walk in without prior contact is they never had the proper controls in place to collect them pre-store visit. Once you do the number will plummet.
My point is stop taking the bait and start reviewing what you can actually see. Then you will get better pricing. If you buy into all the fluff then you start paying for it!
