Jeff,
Sure, here is a quick glance at our Ford store, which is on a Ford partnership. #'s are from July. When you take out calls that were under 1 minute, we drop down to 5 calls. Even if I count map views as a lead, Autotrader.com gave us $70 leads. For what we pay per month, it's pretty expensive. I understand there is walk in traffic that may not be accounted for, but our Media Exit Survey that every customer fills out doesn't reflect a lot of traffic from ATC either.
Sure, here is a quick glance at our Ford store, which is on a Ford partnership. #'s are from July. When you take out calls that were under 1 minute, we drop down to 5 calls. Even if I count map views as a lead, Autotrader.com gave us $70 leads. For what we pay per month, it's pretty expensive. I understand there is walk in traffic that may not be accounted for, but our Media Exit Survey that every customer fills out doesn't reflect a lot of traffic from ATC either.
| Used | 105 |
| Total | 105 |
| Times your vehicles were seen in a search | 170,455 |
| Display Ad impressions | 13,809 |
| Find Your Dealer search impressions | 246 |
| Total Exposure | 184,510 |
| Detail pages viewed for your inventory | 2,498 |
| Viewed maps to your dealerships † | 56 |
| Printable ads requested † | 16 |
| Specials requested | |
| Clicks to your dealer website † | 4 |
| Clicks to AutoTrader.com dealer inventory page † | 53 |
| Find Your Dealer click-thrus † | 30 |
| Number of video plays | 31 |
| Total Activity | 2,688 |
| † Indicates potential walk-in traffic to your dealership | |
| Calls to dealership † | 10 |
| Emails to dealership | 8 |
| Secure credit applications | 1 |
| Total Trackable Prospects | 19 |
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