- Sep 12, 2009
- 14
- 0
- First Name
- Pomoco
Great points made thus far...tools like vAuto are excellent and will get you in the game in regards to internet pricing and wholesale vehicle acquisition(we've used vAuto where I work for over a year). However, at the end of the day the same things that have moved cars for 60+ years apply today: clean/mechanically sound vehicles that elicit praise and not apologies, pertinent and informative marketing (multiple photos and great descriptions on websites like Autotrader and Cars.com) and an product-educated and engaged staff that can give a great walkaround. If your store is weak on the basics, utilization of tools like vAuto are the least of your worries.