• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Before You Sell that Used Car, SELL that Used Car!

Great points made thus far...tools like vAuto are excellent and will get you in the game in regards to internet pricing and wholesale vehicle acquisition(we've used vAuto where I work for over a year). However, at the end of the day the same things that have moved cars for 60+ years apply today: clean/mechanically sound vehicles that elicit praise and not apologies, pertinent and informative marketing (multiple photos and great descriptions on websites like Autotrader and Cars.com) and an product-educated and engaged staff that can give a great walkaround. If your store is weak on the basics, utilization of tools like vAuto are the least of your worries.