- Jun 29, 2011
- 60
- 19
- First Name
- Dave
I was reading this article today http://www.marketingprofs.com/articles/2012/8732/why-being-human-matters-in-marketing
There was a lot that caught my attention, but last paragraph really stood out - "
There was a lot that caught my attention, but last paragraph really stood out - "
Another example is Zappos.com, which places on its product pages videos of a Zappos employee talking about why he or she likes that product. It's important to note that the videos are not about the product specs. They are personal stories told by someone who genuinely likes a particular product. When Zappos launched those videos in 2009, its conversion rate reportedly increased from 6% to 30%."
I couldn't help but think about the type of conversion a dealership could experience by implementing video on their site that humanizes the dealership
Are there are examples of dealers that have used video in a similar way? If not, is there any reason to think it wouldn't work?
Are there are examples of dealers that have used video in a similar way? If not, is there any reason to think it wouldn't work?