Best AI in the dealership, what’s useful / something wish you had?

[jessh]

Hey everyone! I'm pretty new to this forum but really interested in discussions new tech / AI in the dealership world.

I feel like I see 10+ companies all chasing the same problem in the software world with slightly different spins. In the dealership world, what are the actual use cases you’re seeing AI help with today, or ones you wish existed?

And is bringing AI a top priority or just something nice to have?

 

[kentmakishima]

Welcome to the forum!

I agree in the software world there is a concentration around the low hanging applications (chat, copy writing, etc) but the market is big enough for many players to get a slice. In the dealer world, we see similar AI-forward applications in chat and marketing. I expect to see it integrated behind the scenes to existing service providers for CRMs, DMS, and other data-heavy platforms.

For my company, AI is integral in our data infrastructure that powers our products for our dealer customers (ex: vehicle acquisition across FB marketplace, forums, marketplaces, etc)

 

[jessh]

Welcome to the forum!

I agree in the software world there is a concentration around the low hanging applications (chat, copy writing, etc) but the market is big enough for many players to get a slice. In the dealer world, we see similar AI-forward applications in chat and marketing. I expect to see it integrated behind the scenes to existing service providers for CRMs, DMS, and other data-heavy platforms.

For my company, AI is integral in our data infrastructure that powers our products for our dealer customers (ex: vehicle acquisition across FB marketplace, forums, marketplaces, etc)

Thanks Kent! Interesting point on the data infrastructure side - I can see where it plays into Hypercars (cool platform!). Definitely curious on the behind the scenes integrations with existing providers, whether there's an angle of niche AI training of human-in-the-loop workflow tools.

 

[Steve Roessler]

Hey Jess, there are many functions of AI utilization right now. Any particular area you are asking for specifically?

Based on your last reply, AI is helping minimize workflows for people. Many stores are decreasing work flows from 90 or 120 days down to less than 10 days. Instead of faking activities, AI will go out there and create engagement and tee it up for a human. You just have to ask your AI provider to provide you the "triggers" on what AI will do and re-design your workflow. Hope that makes sense.