Starting in May of this year, off-program paid search providers will no longer be PAP eligible under the FCA program. My question is - Who is the best FCA Certified vendor if we decide to switch and why? Why is it that I can not find pricing without a demo? Many of these same companies speak of transparency and payment options when they are pitching digital retailing. Is it worth the extra management fees to use the same vendor as 6 other CDJR dealers in the same state/region? I'm assuming they are more expensive because I can't find pricing clearly stated on their websites. Will this initiative truly improve dealers staying in their swim lane as proposed? Will this truly align Tier I - Tier III SEM strategies and reduce ad spend as mentioned during the roll out for 2019 CDJR Digital Initiatives? I have my own opinion but I'm trying to detach, listen and see if my own beliefs match that of the Dealer Refresh Community or if I'm overthinking it.