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Best FCA Certified Digital SEM Vendor Near Me?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Brian Tucker, Feb 19, 2019.

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  1. Brian Tucker

    Brian Tucker
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    Brian
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    Swope Toyota
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    Starting in May of this year, off-program paid search providers will no longer be PAP eligible under the FCA program. My question is - Who is the best FCA Certified vendor if we decide to switch and why? Why is it that I can not find pricing without a demo? Many of these same companies speak of transparency and payment options when they are pitching digital retailing. Is it worth the extra management fees to use the same vendor as 6 other CDJR dealers in the same state/region? I'm assuming they are more expensive because I can't find pricing clearly stated on their websites. Will this initiative truly improve dealers staying in their swim lane as proposed? Will this truly align Tier I - Tier III SEM strategies and reduce ad spend as mentioned during the roll out for 2019 CDJR Digital Initiatives? I have my own opinion but I'm trying to detach, listen and see if my own beliefs match that of the Dealer Refresh Community or if I'm overthinking it.
     
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  3. Mark Daniels

    Mark Daniels
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    I think wether you go FCA approved or not, you should end up choosing your SEM provider in terms of out of pocket / leads.

    Some of those approved vendors are having challenges providing high volume x quality because they're using a cookie cutter approach.

    There's an impact on having the same strategy and ad texts over one city like you said.
     
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  4. Brian Tucker

    Brian Tucker
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    Do you think a cookie cutter approach has to be used by these bigger vendors because they have difficulty scaling to meet client demands? How many accounts can one account manager maintain and service with solid results?
     
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  5. Mark Daniels

    Mark Daniels
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    A cookie cutter approach is not bad per say, if the SEM provider found a recipe that works, why make it different for the sake of it?

    A portion of our business is based around SEM and we do replicate recipes without copying everything over, especially with multiple dealers in the same area. It's just common sense.

    Scaling is easier when you replicate for sure. We on our end ensure we don't have to put any client in "Guinea Pig Mode" :)

    As for your second question, depending on products the AM has available I would say from 10 to 40 average? Then again, implications with the dealers play a huge role here.
     
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  6. Alexander Lau

    Alexander Lau
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    You're in Kentucky, the guys at Strong Automotive in BHam, AL do a good job at this.
     
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