• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

A vehicle is "to market", when it has actual pictures, price and a description.  I consider three days as acceptable.  When the dealership is running a low days to market, they will see more sales and a better turn rate.


With the better inventory management systems, you can scan the VIN, shoot some pictures, with your cell phone, and put your vehicles online. 


With a little team effort, we could take thirty auction cars, scan them in, take a dozen pictures, price and write descriptions, and have them checked into the shop in a couple of hours.  The descriptions would look like: JUST ARRIVED. Navigation, Moonroof, a beautiful Leather Interior.....    It isn't optimal, but the new cell phones do take decent pictures.