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Best of the Best — On The Move

Rick Buffkin​

Rick Buffkin is now General Sales Manager at Newton Ford South​

Rick Buffkin is now serving as General Sales Manager at Newton Ford South, part of Newton Motor Group. An August 6 dealership article identifies him in the role, and the group’s staff page lists him.


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LOL @Rick Buffkin , this is an AI f'up!

THIS IS WHAT AI SAW ON YOUR SITE:
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hahaha...
p.s. Rick, nice detail on your AI art on the back wall. Well done sir.
 
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  • Hilarious
Reactions: Rick Buffkin

Chris Cachor​

Dealer Commerce launched in 2026 with Chris Cachor as CTO​

Dealer Commerce was founded in 2026, and Chris Cachor is listed externally as its CTO. The company is publicly marketing a dealership platform built around one customer record from the shopper’s first click through the showroom visit. F6S

The platform combines inventory merchandising, trade and finance flows, buyer-activity analytics, an inventory-grounded AI concierge, persistent messaging, and prepared showroom visits. Published pricing starts at $1,499 per month. Dealer Commerce

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Links: Dealer Commerce · Dealer Commerce on LinkedIn · Chris Cachor’s Dealer Commerce profile

@Chris Cachor
Fifteen years deep and still dropping knowledge across every corner of DealerRefresh, Chris Cachor of Dealer Commerce has built 527 posts and 285 reactions worth of credibility where it counts most — digital marketing, SEO, and the conversations everyone else is afraid to have. A true forum Swiss Army knife.
 

✨ AI Highlights

The thread celebrates industry moves and achievements, spotlighting John Quinn joining InFocus Solutions as Director of Product & Systems, Rick Buffkin becoming GSM at Newton Ford South, Chris Cachor launching Dealer Commerce as CTO, and Jeff Kershner's Mercedes-Benz of Hagerstown earning a Cars.com 2026 Dealer of the Year award. A side conversation emerges around using AI tools like Grok to automate repetitive dealership administrative work, with Ryan Everson noting that AI agents perform best on structured, repeatable tasks that still require some judgment. The thread has a celebratory, community-reunion feel, with longtime DealerRefresh members surfacing and trading commentary on both people news and the evolving role of AI in dealership operations.

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