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A new used car dealer in Baton Rouge reopening after a year away seeks marketing advice for vehicles in the $4k-$8k price range, noting that Craigslist and Facebook—which previously drove 60-75% of his sales—have become significantly less effective. The community consensus recommends focusing on Facebook and CarGurus for this price point, emphasizing that a properly optimized dealer website with strong SEO (like CarsForSale) should be the primary lead generator, but only after building sufficient inventory to justify marketing investment. Multiple experienced dealers caution that the market has shifted, with Craigslist potentially experiencing renewed activity due to economic conditions, though all agree that customers now discover vehicles online first regardless of the actual source.