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Beyond the Stock Photo: Using Generative AI (Veo 3) to stop the scroll on VDPs

playersclubcars

Full Sticker
Oct 18, 2023
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Awards
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First Name
Eddie
Hey everyone,

I’ve spent time on the floor at Cadillac and Mercedes-Benz stores, so I know the struggle of making a generic inventory photo look like something a customer actually wants to click on.

I’ve been experimenting with some high-end generative AI tools (specifically Google’s new Veo 3) to create custom social content and VDP "hero" videos that don't require a $10k production budget.

I’m looking to build out a few more case studies for the automotive niche. If you’re a GM or Marketing Director and want to see what a "cinematic" AI-generated short of your top-tier inventory looks like, drop a comment or shoot me a DM. I’ll whip one up for you for free (24-hour turnaround) just to show you what's possible in 2026.

No strings attached—just looking to connect with some forward-thinking folks in the industry and get some feedback on the tech. Here's a sample look.

Best,

Ed LeGrand-Sawyer
Executive Director, Players Club