I manage a large group of independent car dealerships and one is a lone BHPH store. We run a successful internet marketing program. I am looking for info on anything outside of radio,tv, or mailers. I know this limits 99% of everything but there is always that 1%. Maybe Proximity? Geofence? Ideas?
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BHPH MARKETING
- Thread starter Darsh
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I don't want to beat a dead horse, or self advertise in any way. But Facebook is an AWESOME space to produce sales. Especially for categories BHPH dealerships typically work in - Like Special Financing for instance.
I actually wrote a huge tutorial on running Facebook Advertisements for Car Dealerships, and what we've found the most success in running. I suggest you check it out - feel free to ask any questions, should you have any.
Why Run Facebook Ads for Your Dealership? More Importantly: HOW
- Dec 2, 2009
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I know you said "no TV," but I had a lot of fun producing an infomercial-like 30 minute TV "show" targeting late-late night viewers and your demographic. I don't have numbers to share (it was TV after all), but we did have viewers, and it was cheap.
✨ AI Highlights
A BHPH dealership manager seeks marketing strategies beyond traditional radio, TV, and direct mail, specifically asking about proximity and geofencing tactics. Respondents suggest Facebook advertising as particularly effective for BHPH's special financing offerings, while another commenter notes that unconventional late-night TV infomercials can be a cost-effective option despite the original exclusion of TV. The thread indicates that digital/social media channels and creatively-executed traditional media represent the most viable alternatives for reaching BHPH customers.
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