Kevin, I had no idea this was your first NADA. NADA is Craziness. Enjoy it from the dealer and consultant level.. 
The vendor side leaves little time for catching up and checking out the different vendors and services.
2 quick takeaways, or should I say trends that have progressed much quicker (across our industry) than I thought would.
1. Adaptive designed websites. I was really surprised to see so many platforms offer this feature as quick as they have. I really thought many would struggle getting their existing platform to offer a smooth adaptive design feature. I stand corrected.
A few that I had the time to checkout included (but not limited to): ADP/Cobalt, Dealer.com, DealerFire, DealerOn, Dominion (one of the first to offer).
2. Mobile apps., While not as abundant as adaptive design, it's great to see the industry not only embrace but really figure out how mobile apps can fit into the dealer to consumer landscape. We've had many discussions here on DealerRefresh around mobile:
Mobile Websites or Dealership Mobile Apps - Which Is it?
Dealer Branded Mobile Apps
5 Ways to Promote Your Dealerships Mobile App
Many of us here have been on the fence on where mobile apps should be used (sales or service), if at all. But after seeing some of the offerings by DME, AutoMotionTV and even the new mobile app from eLead1CRM (integration with their CRM), I believe mobile apps have found their place and I'm excited to see where it goes.
