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Well I'm officially in panic mode. As the ISM here my day to day activities are at very least 50-60% CRM based if not more. I was never an organized person until I began utilizing technology. I am forgetful with short term tasks, so reminders, automated tasks, etc multiply my productivity infinitely. The decision has come down from the top to cut our current CRM. That decision is mostly based on the general lack of efficiency regarding salesman use of the program. This issue frustrates me as well but is really a technicality. The irony is the salesman do complete their daily activities, they just are inconsistent with logging them.The decision maker's current (mis) understanding of the function of a CRM is daily activity tracking and bulk emails. My request for help would be one of two things...could someone provide some make-shift solutions for internet department/dealership success without a CRM? The other...could someone help me out with an argument as to why removing a CRM from a dealership is devastating to email marketing. His argument is that we have all the information stored in our DMS and we can just import that and find another way to send bulk emails.Thanks guys and girls. Let me know if you need anymore information.
Well I'm officially in panic mode. As the ISM here my day to day activities are at very least 50-60% CRM based if not more. I was never an organized person until I began utilizing technology. I am forgetful with short term tasks, so reminders, automated tasks, etc multiply my productivity infinitely. The decision has come down from the top to cut our current CRM. That decision is mostly based on the general lack of efficiency regarding salesman use of the program. This issue frustrates me as well but is really a technicality. The irony is the salesman do complete their daily activities, they just are inconsistent with logging them.
The decision maker's current (mis) understanding of the function of a CRM is daily activity tracking and bulk emails. My request for help would be one of two things...could someone provide some make-shift solutions for internet department/dealership success without a CRM? The other...could someone help me out with an argument as to why removing a CRM from a dealership is devastating to email marketing. His argument is that we have all the information stored in our DMS and we can just import that and find another way to send bulk emails.
Thanks guys and girls. Let me know if you need anymore information.