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Jesse,It is a tough spot when the owner and/or upper management fail to see the value in CRM. Personally I have left stores because of this.If there is no hope convincing them technology will lead to car deals, you may want to consider pursuing an opportunity at another store. I can imagine that as an Internet Sales Manager your income is highly dependent on lead volume and if CRM is not a priority their attitude signals a larger issue in the dealership. It may be difficult to win arguments in the future to try new lead providers, advertising sites and etc.It may sound strange to have someone tell you to leave your current job but there are many dealerships out there who simply refuse to evolve. These stores will continue to be out-paced by the competition and cannot survive forever with an ancient business model.If worse comes to worse and you lose your CRM, try looking for a less expensive Internet Lead Management (ILM) solution. They are on the market for $200-500/month and will provide you with the basic tools you need. Even paying out of your own pocket you will realize positive ROI going this route.Best of luck,Jake
Jesse,
It is a tough spot when the owner and/or upper management fail to see the value in CRM. Personally I have left stores because of this.
If there is no hope convincing them technology will lead to car deals, you may want to consider pursuing an opportunity at another store. I can imagine that as an Internet Sales Manager your income is highly dependent on lead volume and if CRM is not a priority their attitude signals a larger issue in the dealership. It may be difficult to win arguments in the future to try new lead providers, advertising sites and etc.
It may sound strange to have someone tell you to leave your current job but there are many dealerships out there who simply refuse to evolve. These stores will continue to be out-paced by the competition and cannot survive forever with an ancient business model.
If worse comes to worse and you lose your CRM, try looking for a less expensive Internet Lead Management (ILM) solution. They are on the market for $200-500/month and will provide you with the basic tools you need. Even paying out of your own pocket you will realize positive ROI going this route.
Best of luck,
Jake