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Wow. How do you manage Opt-Outs in the DMS? How do you manage the same person not getting the same email 10 times -- you know how duplicate-laden DMS data is. How are those internet leads going to get into the DMS? Going to use the DMS as a prospecting tool? DMS going to let you know when there's 6 months to go on your lease portfolio? Will the sales staff be able to access years' worth of notes and correspondence with customers in the DMS? Nope, nope, and, ummmm NOPE.There's a real simple argument: convince the decision maker that eliminating CRM is stepping over dollars to save dimes. While some CRM's can be cumbersome and have low satisfaction rates from the staff and therefore poor utilization rates, at the end of the day, accountability with the sales staff is a PEOPLE issue; not a system/process issue. No matter what system you have, you get out of it what you put into it: set your goals and expectations and manage to them. What is the goal of eliminating CRM? Save a couple of bucks? Take a stab at monetizing your efforts and productivity and make the case that these revenues will be lost.Good luck!
Wow. How do you manage Opt-Outs in the DMS? How do you manage the same person not getting the same email 10 times -- you know how duplicate-laden DMS data is. How are those internet leads going to get into the DMS? Going to use the DMS as a prospecting tool? DMS going to let you know when there's 6 months to go on your lease portfolio? Will the sales staff be able to access years' worth of notes and correspondence with customers in the DMS? Nope, nope, and, ummmm NOPE.
There's a real simple argument: convince the decision maker that eliminating CRM is stepping over dollars to save dimes. While some CRM's can be cumbersome and have low satisfaction rates from the staff and therefore poor utilization rates, at the end of the day, accountability with the sales staff is a PEOPLE issue; not a system/process issue.
No matter what system you have, you get out of it what you put into it: set your goals and expectations and manage to them.
What is the goal of eliminating CRM? Save a couple of bucks? Take a stab at monetizing your efforts and productivity and make the case that these revenues will be lost.
Good luck!
