Hi Carlos -- thanks for the response and I'm on-board 
I'm thinking that, in addition to campaigns, content needs to be "on-demand" -- being able to answer "why" when the customer has and asks the question. Education is the key.
Of aaaaaaallllllllll the things we can search for on a dealer's site (how many tens of millions of dollars have gone into the ability to search for inventory), asking a website a few basic questions like
Why does my car need it's tires rotated?
How much will it cost?
Where can the shuttle take me?
Who will pick me up?
Probably doesn't lead to the best experience. Agree?
I'm asking, why?? If the average customer purchases once every 3-5 years, but services 5-15 times in the same span, why is 85% of our digital effort spent cultivating the Sales relationship?
The DMS certainly doesn't allocate 85% of its effort to the front end of the business
