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Transparency is freely giving information and letting the consumer decide. That's how it works in almost all industries we're used to, but we want to keep hammering a square peg into a round hole in the car biz. I can get a hotel, rental car, flights, etc on one spot by comparing options, but for some reason I still need to go down to the store to talk about my car?If Southwest said "come down to the airport and lets discuss that ticket price as there are so many options" I wouldn't show up at the airport to learn. I can Door Dash a burger and know when it's being picked up and on its way. Why do we offer less service in our business, especially given the higher ticket cost?Here's a few snaps. One is an online appointment scheduler with actual pricing, and a better/best service option. Next is a text with a link to the MPI. That MPI recap has vehicle status, cost, and approval/decline.It's a leap of faith to show info to consumers, but it's how we shop for everything else in life.
Transparency is freely giving information and letting the consumer decide. That's how it works in almost all industries we're used to, but we want to keep hammering a square peg into a round hole in the car biz. I can get a hotel, rental car, flights, etc on one spot by comparing options, but for some reason I still need to go down to the store to talk about my car?
If Southwest said "come down to the airport and lets discuss that ticket price as there are so many options" I wouldn't show up at the airport to learn. I can Door Dash a burger and know when it's being picked up and on its way. Why do we offer less service in our business, especially given the higher ticket cost?
Here's a few snaps. One is an online appointment scheduler with actual pricing, and a better/best service option. Next is a text with a link to the MPI. That MPI recap has vehicle status, cost, and approval/decline.
It's a leap of faith to show info to consumers, but it's how we shop for everything else in life.