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I think the real issue is what dealers don't know (or even their website providers don't know) about many of these trackers. Just because these companies don't redirect to Nielsen when you click the script doesn't mean they're not aggregating your visitor data and selling it your competition. Without a strong, written agreement on data usage with every company that has script on your site, you're just taking their word for it.

(Yes, even a written agreement isn't foolproof, though it can spell out strict enough penalties to keep these companies as honest as possible.)