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BUSTED Spincar caught selling dealer data

Alex Snyder

President Skroob
May 1, 2006
2,924
1,592
First Name
Alex
Huge shout out to Jeffrey Tognetti at DealerX for pointing this out. Folks, there is no other way to say this other than….

It is soooooo fucked up when a vendor you trust, and pay, takes your customer's data and sells it for their own profit.

How much of this is going on? Can we start a list of the assholes doing this crap?

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from https://www.linkedin.com/feed/update/urn:li:activity:6431223296628441088/
 
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Rick Buffkin

Sausage King of Chicago
Oct 29, 2009
638
657
First Name
Rick
I'm extremely curious as to how much money their making off of that data! Is it enough to completely breach their bond of trust with the dealer who is paying for their services?
 
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Reactions: Alexander Lau

Alexander Lau

Under the Bridge
Feb 11, 2015
2,439
736
First Name
Alex
Ouch and I always thought Spincar was a good group. If this is real, that's bad.
 
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joe.pistell

Uncle Joe
Apr 7, 2009
4,012
1,537
First Name
Joe
I'm extremely curious as to how much money their making off of that data! Is it enough to completely breach their bond of trust with the dealer who is paying for their services?
Consider that your car shoppers data from your website that your 'trusted vendor' sells to the open market is MOST VALUABLE TO YOUR COMPETITORS. For example, if you're in Newark NJ, you don't give a sh*t about 'in-market' car shopper data from Phoenix AZ.

Summary: Your car shoppers data -- that you paid thousands upon thousands of dollars to create each month -- could be bought by your competitor for a pennies on the dollar.

Wow. This is nuts.
 
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Tallcool1

Boss
Mar 17, 2014
345
205
First Name
Clint
I was a Spincar dealer for quite awhile. I liked everyone that I dealt with, and seldom ever had difficulty getting someone on the phone if I had questions or needed help.

Their photo app was cool, and we got several compliments or comments from customers.

We were paying for re-marketing or re-targeting, or whatever you want to call it. There was just something about the traffic they were charging me for. In my mind, I am paying them for clicks to my website. There should be absolutely zero variation between what they said I got for clicks vs what Google Analytics said I got for clicks. It never matched. There was often as much as a 40% difference. They said 500 clicks, GA said 300 clicks. Each time I brought this up, I was given a reason why this is common...and I paid my bill.

Eventually, I just didn't feel good about it anymore and cancelled.

There was just something "funky" about that traffic. Even someone with my very limited amount of expertise with this type of thing could tell that something wasn't passing the smell test.
 
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Reactions: Alexander Lau

joe.pistell

Uncle Joe
Apr 7, 2009
4,012
1,537
First Name
Joe
Oh no! DealerInspire too?

Jeffrey Tognetti tells me that DealerInspire is doing the same thing… selling dealer shopper data to Nielsen owned company eXelate.

DealerInspire, is this true?
 
Mar 15, 2012
242
192
First Name
Steve
I liked everyone that I dealt with, and seldom ever had difficulty getting someone on the phone if I had questions or needed help.
I don't know anything about the folks at SpinCar, but I can tell you that of all the fraudsters, con artists and cheaters I've uncovered in automotive digital marketing, they were all described as "really nice people" by the dealers they were screwing.
 

joe.chura

Full Sticker
Feb 21, 2014
19
55
First Name
Joe
Oh no! DealerInspire too?

Jeffrey Tognetti tells me that DealerInspire is doing the same thing… selling dealer shopper data to Nielsen owned company eXelate.

DealerInspire, is this true?
We NEVER sold and never would sell any data. Never had a relationship with Excelate or Nielson. I've never even had a discussion with them.