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Can I help you find your car... at 4AM?

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malinda.terreri

malinda.terreri

8 Pounder Veteran
Jun 4, 2011
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Malinda
#1
I receive a lot of sales follow-ups from dealerships, trying to convert prospects with a series of automated messages. Automated messages can work and build relationships, but nothing screams automated more than messages that arrive each morning at 4am. If you're using an automated campaign, do yourself a favor and check what time it is being sent.
 
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✨ AI Highlights

A dealership marketing professional warns against poor timing on automated follow-up campaigns, noting that messages consistently arriving at 4am signal to prospects that they're receiving automated, impersonal outreach rather than genuine sales attention. The key insight is that while automated messaging campaigns can be effective relationship-building tools, dealers undermine their effectiveness by neglecting basic details like send times. The takeaway is that successful automation requires attention to execution details to maintain the appearance of personalized, professional communication.

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