Can your dealers Flash website now show in Google?

[Mitch]

This change means very little to the sites in our industry... BZ and other vendors have been plugging keywords in (some legitimate, some not-so-legitimate) as alternative HTML for years, which works just as well as this will for them. They'll get as much mileage out of this new development as they've been getting out of their current tactics, which is to say, not much.

#1. Linearization. No web developer in this industry knows what that is, or what it means to Google. Flash has allowed these vendors to come up with some disgustingly non-linear content layouts, and now those developers will have even less reason to grasp the idea of linearization and the value it has for spiders AND users.

#2. What's on your page is the least important aspect of SEO. The biggest deciding factor in your site's search presence is how many inbound links you have, what level of quality the links are, and how those links describe your site. This is another aspect of SEO that no web developer understands in this business, as evidenced by the total ignorance of the canonicalization strategy when building a site. The only reason you see noticeable changes to the SERPs when you change your site's content is because our industry has little competition for most keywords. If you care about site content and how it relates to search presence, you ought to get busy writing content that people will link to rather than writing content you think spiders like to read.

#3. On second thought, someone should be paying me for this information. That's all you get. Spinning wheel animations and flashing headlights for everyone.

 

[Shaun]

Did I miss out on some study proving that car shoppers/buyers prefer FLASH websites?

Hmm... on second thought, who cares! Those tachometer loading pages are so cool!

 

[CS]

mitch, don't be such a negative nancy. i follow everything you've said and even disagree with most of your second itemized tirade. let's engage in a dialog instead of characterizing and dividing each other.

"What's on your page is the least important aspect of SEO."
"If you care ... you ought to get busy writing content ..."

come on, i'm not going to let you get away with that.

 

[Lau Shi]

I hope this information from the source helps to process information and mis information found on this issue. While Adobe has created some new processes on Flash many of the existing flash sites will not work as they will need to be redone with the new program, I wonder who will pay for this?? BZ and others should provide this upgrade free of charge as they have been telling dealers they have found a solution for this issue for years which is misleading as it is only true on the splash or certain pages (maybe). The dealer actualy loses the effectiveness on their bulk of their site and additional pages.

MS has developed a great solution which I have posted a few months ago: Microsoft has developed a competitor to Flash called Silverlight, which (before today) was more search engine friendly than Flash.

While Microsoft’s apparent from first access will give more power to the guys and girls at Google, Adobe’s assistance may help bloggers seeking fancier layouts via flash, without having to sacrifice invisibility from the never sleeping web crawlers.

However with all this attention on Flash ETC why waste the time when Video Streaming is making hugh inroads and will allow the dealers to use existing video footage supplied by the manufacture's to promote the products and services??? at a fraction of the cost?? They spend millions of dollars to produce this footage and few dealers take advantage of this, they would rather spend $$$ money on Flash and other fancy toys / tools which makes little to no sense with todays economic climate.

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googlewebmastercentral.blogspot.com

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www.blogherald.com

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brajeshwar.com

 

[Jeff Kershner]

Lau,

You said "However with all this attention on Flash ETC why waste the time when Video Streaming is making hugh inroads and will allow the dealers to use existing video footage supplied by the manufacture's to promote the products and services??? at a fraction of the cost??"

OMG so true!! This is something I have been focusing on over the last several weeks. Obtaining much of the running footage from the OEM can be a pain in the butt at times but if you're aware of the right sources, it's usually out there.

The wonders you can work with these assets.

Gotta Video CD and DVD ripping software!!

Jeff

 

[Lau Shi]

Much of what many of these companies IE BZ and others, with their expensive solutions, offer is soon to be outdated and old school.

Many times the answer to video is with the OEM's and the regional managers asking them for a resource and contact person.

Many times a mistake is going to the Ad Agency which views this whole process as a threat to their business or (like dogs) they are terrorital about things.

Another beauty of this process is we are becoming the solution to finding our own way to success in what we do, selling service and product. It is more cost effective, more personalized for our company and sales department, most important it allows us to be more visable to the potential client, developing the relationship with them.

 

[Oscar Vanderkooij]

Regarding Mitch' comment:
"#2. What's on your page is the least important aspect of SEO. The biggest deciding factor in your site's search presence is how many inbound links you have, what level of quality the links are, and how those links describe your site. This is another aspect of SEO that no web developer understands in this business, as evidenced by the total ignorance of the canonicalization strategy when building a site."

Wow. That hurts! "No web developer understands in this business" I think most people on this forum understand, but most of us are limited by third party websites, time, and what our managers want.

I do want to point out though that "what is on your page" actually is the biggest factor in ranking well. I agree that keyword relevant links has the biggest influence, but with no relevant content on your pages, your rankings will quickly tumble.

"If you care about site content and how it relates to search presence, you ought to get busy writing content that people will link to rather than writing content you think spiders like to read."

Seems like this is a contradiction to "What's on your page is the least important aspect of SEO"

Just a thought!

I do totally agree with the fact that dealership SEO is very very easy since the competition is very limited. That is probably the only reason I have not created my own website over using a automotvie specific vendor. It's not worth the investment or time for me.

 

[Oscar Vanderkooij]

One more thing regarding Mitch' comment:

Since Mitch wants to get paid to share his ideas or knowledge. Here are some links on what Linearization means. Second link goes into more details.

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searchangle.com

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www.miislita.com

I really wish we could use this forum more for sharing ideas instead of shooting each other down or bragginig about what we know. What a concept! Google never charged for using their search engines. Youtube never charged for using their video search. Keyword here is FREE. You did not come up with any of your knowledge yourself, you read it elsewhere or copied techniques from others. It's free. So can't we make these discussions about what we can learn from eachother so we all get better?

 

[Daniel Ice]

One thing that I have had a problem with is customers that are viewing flash websites from work. Many cooperate firewalls are set up to strip all flash files from their employee's web browsing. The result can be devastating if you have a 100% flash solution. You should always at least have a phone number and address in a text footer for such a moment as this.