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Isn't carfax so yesterday? I know their reporting is - being it takes 90 days for any updates. They spend millions of dollars on their image. Getting people to believe that they are gods gift to the people and industry. No wonder they are trying to suck dealers into buying ad space with them. Is this the company to take on the AutoTrader tactic? You need me to be in existence. Your leads will double!!!


Another big issue with carfax, too, trying to be a 'lead' source is the way it can devalue a perfectly good car. By that I mean a car with 2 or more owners that is in mint condition. The consumer might believe the car is not worth as much. I think it is best that they stick to the report, and invest money in having it updated more efficiently.